Case Studies
See how leading brands turned Olympic and Paralympic moments into measurable marketing wins with Parity’s athletes and strategy.
Cook'n Bacon
Synchronized Divers Kassidy Cook and Sarah Bacon dove onto the scene—literally and figuratively—as they qualified for Paris 2024, won the silver medal, and stirred up some authentic partnerships.
Microsoft
As part of #TogetherWithMicrosoft, four elite Parity athletes revealed how data tracking and Microsoft Copilot transformed their Olympic and Paralympic training.
Superfeet
Parity matched Superfeet with seven top Olympic and Paralympic prospects who naturally fit the brand’s mission and values. The athletes created authentic, engaging content highlighting their use of Superfeet insoles and the benefits as they trained for Paris.
IPSY
IPSY, a top beauty subscription service, tapped into the buzz around the Paralympic Games to engage sports fans and beauty enthusiasts alike.
AdventHealth
AdventHealth joined forces with Parity to take its "Human Spirit" campaign to the next level—bringing authentic, purpose-driven storytelling to life.