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From compliance checks to athlete activation, Parity is a full-service partner for Olympic and Paralympic campaigns. Whether you need a quick advisory session or help crafting a campaign, we provide the expertise and resources to help your brand look good on the world’s biggest stage. With access to more than 1,100 professional women athletes across 85 sports, our team guides you through the complexities of creating a successful and compliant Olympic or Paralympic initiative.

Why Partner with Parity?

The Games are only the beginning of where your brand can go with Parity.

Proven expertise in Rule 40 compliance and creative campaign design.
Access to more than 1,100 women athletes across 85 sports, an unmatched talent pool for authentic brand storytelling and diversity.
Full-service support that ranges from advisory sessions to complete campaign execution.
A mission-driven approach that elevates women athletes while delivering measurable ROI for brands.