The Olympics & Paralympics Marketing Playbook

MILANO CORTINA 2026 WINTER GAMES EDITION

The Milano Cortina 2026 Winter Olympics and Paralympics are two of the most powerful stages in global marketing and there is still time for your brand to get in on the action!

Start the playbook
Part 1

Olympic & Paralympic Marketing

Understand the basics of marketing at the Olympic and Paralympic Games in Milano Cortina.

  1. Introduction

    Understand why Milano Cortina 2026 is your brand’s moment and how Parity can help.

  2. What is Rule 40?

    Navigating Rule 40 is essential for every brand looking to advertise at the Games. Parity gives marketers the expertise to design campaigns that stand out in fans’ minds and in search feeds—without crossing IOC or IPC lines.

  3. Key Dates & Deadlines

    Important marketing dates and deadlines to know when building your Milano Cortina Winter Olympics 2026 campaign.

  4. Strategies for Milano Cortina 2026

    Effective campaigns for the Winter Games move in three phases: build anticipation before the blackout, stay compliant during the Games, and keep momentum long after the flame goes out.

Part 2

Resources

A collection of Milano Cortina 2026 Olympic and Paralympic marketing resources and guides.

  1. Case Studies

    See how leading brands turned Olympic and Paralympic moments into measurable marketing wins with Parity’s athletes and strategy.

  2. Downloadable Resources

    Check out our library of downloadable resources to help brands prepare for Milano Cortina 2026.

  3. Olympic & Paralympic News from Parity

    Stay ahead with fresh perspectives from the Olympics and Paralympics.

  4. Featured Parity Olympic & Paralympic Hopefuls

    From the slopes to the ice, 70+ Parity athletes are striving to earn their place on the world’s biggest stage: the Winter Olympic and Paralympic Games

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